Introduction
A slow eCommerce website will reduce first-time customers by 40% regardless of the quality of the products. According to Google research conducted in 2018, 53% of mobile users will leave a site that takes longer than three seconds to load. Hence, it is necessary to ensure your website is operating at its highest speed to attract and maintain customers. To enhance your eCommerce websites speed, it is important to consider a powerful hosting plan that will boost speed and enhance the customer experience. Dedicated hosting offers the best option for increasing your site speed in comparison to other options such as shared hosting plan and Virtual Private Server (VPS).
What is a dedicated server?
When it comes to website hosting, there are various website hosting options, from shared hosting, cloud hosting, to managed hosting. However, dedicated hosting is the option that offers you an entire server for your websites. You can add a single website on your server or as many as you want without additional fees.
Reasons why your site is slow
If your website is well developed and still slow, the most common reason for the sluggishness is bad hosting. When making hosting decision it is important to choose a hosting provider who offers the performance optimization services or an option that enables you to maximize your website to improve its speed. Due to unlimited resources with a dedicated server, it is best suited for improving your site speed.
By owning an entire server, you can customize your hardware components, add better software, and upgrade it whenever you want. This ability to optimize the hosting environment makes the website run faster. Furthermore, your resources cannot be infringed by other websites as the servers contain only the websites you want. And therefore no website can affect your site’s performance or expose it to malicious viruses.
How dedicated server boost your website speed?
Hosting your website on a dedicated server ensures that you are not competing for resources as you have enough processing memory, disk space and bandwidth for thousands of websites. Since a server is designed with a capacity to hold many websites, hosting your one or two websites cannot deplete the resources (disk space, processing memory, and bandwidth), hence there will be enough resources for your eCommerce website(s) to perform optimally. Other hosting options are less equipped to improve your website speed because they resources are limited, for instance, in a shared hosting plan resources are divided among different websites on a free-for-all basis which increases competition and reduces site’s performance. VPS hosting plan, on the other hand, offers guaranteed resources that other websites cannot compete for, however, the option has a limit of what a website owner can do.
Apart from a large number of resources in a dedicated hosting plan, the plan eliminates chances of other websites exposing your site to viruses that can impact the site’s performance. Having a dedicated server warrant that your website is operating in a safe space where other websites cannot trespass and expose your site to malicious viruses, such viruses would lower the website speed. Therefore, a dedicated server boosts the speed of your eCommerce website by eliminating exposure to other websites and viruses.
Dedicated hosting allows you to improve your server by customizing the hardware components, adding better software, and simply upgrading the server whenever you see fit. This improves the website speed as it ensures that the server and the website are coordinating optimally lowing the load time.
How increased speed benefits your e-commerce website?
Improves customer experience
A website delay of one second will reduce page views by 11%, decrease customer satisfaction by 16% and reduce conversion by 7%. This signifies the importance of having a fast site. A dedicated server helps your website create a better user experience by ensuring elements load faster. The high traffic on your website will be absorbed by the high disk space, bandwidth, RAM and other resources available in a dedicated server which in turn improves customer experience.
Improves Search Engine Optimization (SEO)
Google uses site speed as a ranking factor when determining the search engine ranking. The ‘time to first-byte’ metric is considered essential and the official way of measuring the website speed. Time to First Byte (TTFB) simply includes the network latency of sending a request to the server, the time spent by the server to generate a response, and the time spend to send the first byte of the response to the browser. Websites hosted on a dedicated server have a lower TTFB and higher search result rankings. Hence, hosting your eCommerce website in dedicated servers will boost the google search results ranking as compared to websites hosted on other options. Higher ranking offers your eCommerce a competitive advantage as your brand will become more visible which is important in creating brand awareness.
Boosts eCommerce profitability
The speed of a website is directly correlated with the conversion rate, the user experience, and the overall revenue. Increasing traffic is crucial for any eCommerce, however, high traffic cannot benefit eCommerce with a slow site. Study shows that a 3 second load time will result in 40% of the visitors abandoning the website with 80% of them never returning. Therefore, improving site speed is crucial to maintain constant traffic flow to your website. Additionally, increasing site speed boosts the conversation rate by a significant margin. An increase in the load time by one-second results to 7% losses in conversations, shows that by increasing your eCommerce website speed by a few seconds your conversion rate will be enhanced considerably. Also, site speed impacts customer engagement. When a site is fast, visitors can easily view all your pages which will increase the conversion rate as the customers are aware of your products. Therefore, increasing your eCommerce website speed by hosting it in a dedicated server will increase conversion rate and revenue.
Increases customized features on the website
dedicated servers ensure that websites have high speed making it possible to add customized features such a video streaming and podcasts without lowering the site’s speed. This ensures that your website looks great and authentic thus enhancing user experience.
Conclusion
Investing in a dedicated server will increase your eCommerce expenses but will almost double your revenue. By increase the site speed, the dedicated server improves the customer experience, boost conversation rates and increases your revenue.
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