In the World of the Internet, your domain name is your unique identity. No other person can ever hold the same domain name at the same time, hence, your Internet identity is completely unique. If you have a website on the Internet your domain name is your own online brand name. With your own domain name your web site, and e-mail addresses, for example, will have that professional look, being unique to your business. Many people often miss the importance of having and then keeping their domain names until they lose it. Once this happens they soon realize that they have lost their entire online identity.
If you are starting a personal blog or building an online business, it is very important to own domain names as you can have complete control of your brand and the content that you create on the web. This blog will cover the importance of a domain name, what it is, and why you need one if you want to start a successful website. So, let’s get started.
What is a domain name?
In simple terms, Domain Name is your website name. It is the internet address where users can access your website. Domain names are used in various networking contexts and for application-specific naming and addressing purposes.
A domain name can be any combination of letters and numbers, and it can be used in combination with the various domain name extensions, such as .com, .net, .in and many more.
The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else’s.
Why Should You Buy a Domain Name?
Any individual, business or organization planning to have an online presence should buy a domain name. Having your own domain name, website and email addresses will give you and your business a more professional look. Another reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and search engine positioning.
A domain name provides credibility to your business.
Getting your own domain makes your company or business look professional. If you are publishing a website through ISP or any other medium, your website URL will look like www.yourisp.com/-yourbusiness. This kind of URL does not inspire confidence in your customers comparing to www.yourcompany.com.
Apart from that if you don’t have your own domain, many people do not trust your brand or business and think that If you’re not willing to pay the money to register an appropriate domain name, why would consumers think you’d put any effort into creating valuable products or services?
A domain name builds your brand
A domain name helps you to increase your brand awareness. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more customers and better sales.
It helps you to create your professional email address
If you rely mainly on emails to communicate with your clients, there is also an added risk using free email accounts – you are tying your own image to a third-party that you have no control over. For example, with frequent spams from Yahoo, Gmail, and other third-party email accounts, people are leery of free email addresses, fearing that the business is a scam. In fact, many mail servers blacklist such domains to avoid spam mails. Hence an email sent from your third-party email account has a greater chance of ending up in your recipients’ Junk or Spam folder.
A custom domain email address helps you create a professional image and boosts your business’ credibility. Consumers expect an email and a website domain name to match. It tends to raise unnecessary questions when they don’t. Can the business be trusted? or Are they too cheap to purchase a domain email or are they simply too lazy? So, If you want people to take you or your business seriously, it’s always better to use a custom domain email account.
It helps you to increase your visibility
A domain name is a significant ranking factor. Taking SEO into consideration, owning a domain is invaluable. If someone is searching for you, having a domain name that is the same as your own name will catapult your website to the first page of a Google search and will result in the improvement of your visibility over the internet.
You control your domain
When you are posting content on a third-party platform can be risky. A hosting site can close down and take away your content and online identity with it. Some sites claim ownership of content that’s posted, too, and they don’t allow it to be moved to another platform.
When you own your own domain name, you can set up your website and start it with small business hosting and you can publish any content you want on your website and it completely remains under your control. Hence, having your own domain name gives you control over your online identity and the content you post – and a domain of your own is a must-have for building confidence in your brand or business.